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PATAKA TIMES

One newsletter, one audience: South Asians building a life in America. Tell us what you're putting in front of them and we'll come back with formats, dates and a price.

Who you'd be reaching

THE PEOPLE ON THE OTHER END

Pataka Times explains American culture for desis — the food trends, the money talk, the status games, the references nobody translates. That draws a specific reader, and it is worth knowing who before you decide whether we're a fit.

NEW ARRIVALS

Students and workers in their first years here, setting up a life from scratch — bank, phone, furniture, car, insurance, the lot.

SETTLED PROFESSIONALS

Ten years in, earning well, spending on travel, food, home and the things that signal they made it.

SECOND GENERATION

Grew up here, explain America to their parents and India to their friends, and buy across both.

PEOPLE WHO OPEN IT

Everyone here chose their sections when they subscribed. Nobody was bought, imported, or added to a list they don't remember joining.

What you can book

WAYS TO SHOW UP

Sunday issue

SPONSORED SLOT

Your placement inside the Sunday email, written in our voice so it reads like the rest of the issue rather than a banner people scroll past.

Longer form

A PIECE OF YOUR OWN

A full section built around what you do — the story, the context, why our readers specifically should care. Written with you, marked clearly as sponsored.

Instagram

SOCIAL COLLAB

A post or series on @pataka.times, on its own or bundled with an issue placement.

Ongoing

A RUN OF WEEKS

One Sunday rarely does much. Booking a stretch of them is how a name actually lands, and it prices better.

WE'LL BE STRAIGHT WITH YOU ABOUT SIZE

Pataka Times is early. We won't quote you an inflated number — write to us and we'll send the real list size, the open rate, and what the last issues did, so you can decide with actual figures rather than a pitch.

Drop us a line

TELL US WHAT YOU'RE PLANNING

A couple of sentences is plenty. What you're launching, roughly when, and anything you want us to know. It lands in the inbox a person reads.

Goes straight to a human. Usually a reply within a couple of days.
GOT IT — THANK YOU

We've got your note and we'll come back to you at the address you gave. Reply to that email and it reaches us directly.